padh bosedk

in a city where the most overused word has to be ‘behenchod’, comes a design label from designer duo jiten thukral and sumir thagra called ‘bosedk’. and if that doesn’t catch your attention, their work will. it’s like being drenched with a pail of ice cold water – deliciously fresh and aggressively in your face.

their t-shirts range from ones that declare ‘rose meri marlo’ and ‘bank ke lorry’ to ones that say ‘pen chor’ and ‘pee bosedk’. bright colours, wild graphics and their trademark glass jar packaging, makes you want to quickly run out and fill up your wardrobe with them.
at 1200 bucks a pop, they don’t come cheap, but they are completely worth it.

the designers themselves- they’re young, restless and focused. pretty much acknowledged by everyone i know in the industry as ‘sahi’. i went to catch an exhibition of theirs last year, and i found that along with being softly mad, they were also surprisingly sharp – bring the same passion and energy into their business venture (their store at 2MG, that was demolished by the MCD) as they put into their work.

check out their website at http://www.bosedkdesigns.com/ pick up a couple of tshirts or just revel in their crazy brand of humour.